Liverpool was the ninth highest-earning football club in the world in 2016–17, with an annual revenue of €424.2 million, and the world's eighth most valuable football club in 2019, valued at $2,183 billion. The club is one of the most widely supported teams in the world. Liverpool has long-standing rivalries with Manchester United and Everton.
The club's supporters have been involved in two major tragedies: the Heysel Stadium disaster, where escaping fans were pressed against a collapsing wall at the 1985 European Cup Final in Brussels, with 39 people – mostly Italians and Juventus fans – dying, after which English clubs were given a five-year ban from European competition, and the Hillsborough disaster in 1989, where 96 Liverpool supporters died in a crush against perimeter fencing.
The team changed from red shirts and white shorts to an all-red home strip in 1964 which has been used ever since. Red has been the main shirt colour ever since 1896. The club's anthem is "You'll Never Walk Alone".